ASB Professional at Hortitec 2026: Estonian Peat Moss and Baltic Growing Media in Brazil

ASB Professional at Hortitec 2026:

From 17 to 19 June 2026, ASB Professional is taking part in Hortitec in Holambra, São Paulo, Brazil. The event gives our team a direct opportunity to meet professional horticultural businesses and discuss Estonian peat moss, Baltic peat moss, and peat-based growing media for commercial crop production.

For ASB Professional, Hortitec is not only an exhibition. It is a practical meeting point for conversations with vegetable growers, greenhouse producers, substrate manufacturers, growing media blenders, distributors, nurseries, and companies looking for reliable peat-based raw materials or finished professional growing media.

The most useful discussions usually start with one question: what does the growing medium need to do in the real crop system?

Why Hortitec matters for professional horticulture:

Hortitec is one of the key horticultural events in Latin America. It brings together companies and professionals working across the production chain: seeds, young plants, growing media, greenhouse systems, irrigation, fertigation, plant nutrition, hydroponics, machinery, technology, and crop protection.

That variety is exactly why the event matters. A professional crop program is never built from one input alone. Seed quality, nutrition, irrigation, substrate structure, drainage, root-zone oxygen, automation, and logistics all influence the final result.

For a grower, a substrate decision has to work together with the rest of the production system. A growing medium that performs well in one crop, container size, or irrigation rhythm may not be the right direction for another.

That is why ASB Professional is using Hortitec to talk directly with the people who work with these decisions every day.

A wider horticultural ecosystem in one place:

Hortitec is valuable because it connects different parts of professional horticulture in one location.

Embrapa, Brazil's agricultural research organisation, is connected with crop development, agricultural research, and innovation. Companies such as Haifa work with specialty fertilizers and professional plant nutrition. Hortivinyl provides infrastructure used in hydroponic and substrate-based production systems.

These examples show the broader context around the event. ASB Professional contributes to the same production ecosystem from the growing media side: Estonian peat moss, Baltic peat moss, peat-based substrates, raw material directions, and professional growing media discussions.

We do not present these organisations as ASB Professional partners. They simply show how wide the Hortitec environment is and why growers can compare many connected parts of the production process during the same event.

Estonian peat moss and Baltic growing media in Brazil:

ASB Professional supplies Estonian peat moss and Baltic peat-based growing media for professional horticulture. For international customers, this can mean different things depending on their business model.

A vegetable grower may need a finished professional substrate that supports root development, water behavior, air capacity, and a predictable crop cycle. A substrate manufacturer may need peat moss from Estonia as a raw material for local blending. A distributor may need export-ready packaging, documents, and a product range that makes sense for regional customers.

This is why one universal mix is not the answer. The right product direction depends on crop type, irrigation strategy, container size, production cycle, local handling, and whether the customer needs a finished growing medium or a raw material for substrate manufacturing.

The ASB Professional portfolio can include white peat, brown peat, black peat, different peat fractions, and peat-based growing media directions. Depending on the crop and production system, substrate directions may also include perlite, clay, or wood fibre.

What visitors can compare at the ASB Professional stand:

At Hortitec, visitors can see and compare different peat and substrate materials. The stand samples are useful because structure is easier to understand when it can be seen and discussed directly.

White, brown, and black peat materials can behave differently. Fine, medium, and coarser structures also serve different purposes. A propagation business may need a finer structure and controlled moisture distribution. A greenhouse crop with a longer cycle may need a more stable and open root zone. A substrate manufacturer may want raw material that can be blended locally into its own formulations.

The purpose of the stand is not to say that one structure is best for everyone. The purpose is to start the technical conversation from the crop and the production system.

A practical substrate discussion usually covers:

• crop type and intended use
• irrigation method and fertigation rhythm
• container or tray size
• production cycle length
• water retention and air capacity needs
• pH direction and nutrition planning
• finished substrate versus raw material
• packaging, documentation, and delivery format

If your team is attending Hortitec and wants to compare these points with ASB Professional, come and meet us at the stand or contact ASB Professional after the event.

Who we would like to meet:

During Hortitec, ASB Professional is especially interested in meeting professional vegetable growers, greenhouse growers, protected-cultivation producers, substrate manufacturers, growing media blenders, nurseries, propagation companies, hydroponic and substrate-based producers, horticultural distributors, and companies sourcing peat moss or substrate components in larger volumes.

These companies may have different needs. Some may be looking for Estonian peat moss or Baltic peat moss as a raw material. Others may want a professional vegetable substrate, a propagation mix, or a peat-based growing medium that already fits a defined crop direction.

The commercial conversation also matters. Larger buyers often need to clarify packaging, volume, shipping rhythm, documentation, and technical contact before a product can be used in a seasonal program.

From Estonia to Brazilian horticulture:

For ASB Professional, Brazil and Latin America are important markets because horticultural production is technically diverse. Vegetable production, protected cultivation, hydroponic systems, substrate-based growing, nurseries, and distribution networks all create different substrate needs.

A grower may ask for better water retention. Another may need more air capacity. A manufacturer may need raw peat with a defined fraction. A distributor may need a product range that can be clearly explained to customers. These are not the same request, even if they all start with peat moss or growing media.

That is why ASB Professional uses events like Hortitec to listen first. The right solution starts with understanding how the customer grows, what the crop requires, and where the substrate needs to support the production process.

Meet ASB Professional at Hortitec 2026:

If you are attending Hortitec 2026 in Holambra, come and meet ASB Professional. Visitors can see peat and substrate samples, compare structures, and discuss suitable growing media possibilities directly with our team.

Event details:

• Hortitec 2026
• Parque da Expoflora, Holambra, São Paulo, Brazil
• 17-19 June 2026
• Official website: hortitec.com.br

If you are not attending the event but would like to discuss Estonian peat moss, Baltic peat moss, peat-based raw materials, or professional growing media for Brazil, Latin America, or another market, contact ASB Professional.

We look forward to new conversations, practical questions, and long-term partnerships in Brazil.