In 1958, Helmut Aurenz, a visionary entrepreneur, founded ASB Aurenz Spezial Blumenerde. Seeing untapped potential in peat moss and gardening substrates, he revolutionized the industry with his commitment to innovation and quality. Today, under ASB Professional, his legacy flourishes. As a global frontrunner, we produce and distribute exceptional peat moss products, potting soils, and specialized gardening substrates. Dedicated to serving the horticultural sector, we design products with professional growers in mind. With our roots in Aurenz's pioneering spirit, we remain a trusted industry partner.
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Growing tradition for over 60 years
ASB Greenworld team
Jüri Tiidermann
Managing Director
ASB Greenworld Eesti OÜ
1999 - Present
Robert Bollinger
Chief Executive Officer
ASB Greenworld, Inc.
2008 - Present
Michael Watcher
Chief Executive Officer
ASB Greenworld Ltd.
2011 - Present
Michaela Aurenz Maldonado
Chief Executive Officer
Helmut Aurenz GmbH & Co. KG
2006 - Present
Thomas Kramer
Chief Operating Officer
Helmut Aurenz GmbH & Co. KG
2012 - Present
Daniel Aurenz
Chief Technology Officer
Helmut Aurenz GmbH & Co. KG
2011 - Present
Our Core-Values
Committed to Service
ASB Professional stands firm on its commitment to all-around customer care. By merging the prowess of modern technology with the personal touch of one-on-one interactions, we ensure that every client receives comprehensive attention and support. Our approach goes beyond traditional service: it's about understanding individual needs, using the best tools available, and delivering unmatched care from start to finish
Committed to Quality
At ASB Professional Substrates, our focus is consistent quality. We craft each substrate with precision to meet the high expectations of our customers. Our approach is founded on rigorous standards, innovative processes, and a commitment to offering the best growing media in the market. When customers choose ASB, they're investing in proven excellence
Committed to Sustainability
ASB Professional places sustainability at the heart of our operations. Recognizing our responsibility to the environment and future generations, we integrate eco-friendly practices at every stage of our production process. From sourcing sustainable materials to implementing energy-efficient techniques, our commitment goes beyond mere compliance. We continuously seek ways to reduce our footprint, ensuring that our products not only meet but exceed environmental standards. At ASB Professional, sustainability isn't an afterthought—it's an integral part of who we are.
We are a proud member of the CSPMA (Canadian Sphagnum Peat Moss Association) and work hand in hand to promote, improve and contribute to the responsible management of the peat resource and the peatlands. Please visit their website. www.peatmoss.com to learn more about how we as a industry are doing our part for the life cycle of peat and the environment
Our Vision & Mission
At ASB Professional, our dedication to the environment shapes our actions. We're driven by a strong commitment to sustainability, prioritizing eco-friendly production methods and responsible resource management. By reducing waste, controlling emissions, and championing sustainable disposal, we aim to lessen our environmental impact and pave the way for a greener future.
Enriching Gardens, Uniting Growers: ASB Greenworld, a steadfast presence for over 60 years, is dedicated to delivering top-quality garden products for hobby gardeners and professional growers worldwide. From our beginnings with 'ASB' – Aurenz-Spezial-Blumenerde, our commitment to growth fuels our drive.
With a global footprint, we bridge the gap between those who nurture gardens as a pastime and those who cultivate them as a profession. Our legacy of innovation and sustainability ensures that whether you're a novice or an expert, ASB Greenworld is your reliable partner