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In 1958, Helmut Aurenz, a visionary entrepreneur, founded ASB Greenworld. Seeing untapped potential in peat moss and gardening substrates, he revolutionized the industry with his commitment to innovation and quality. Today, under ASB Professional, his legacy flourishes. As a global frontrunner, we produce and distribute exceptional peat moss products, potting soils, and specialized gardening substrates. Dedicated to serving the horticultural sector, we design products with professional growers in mind. With our roots in Aurenz's pioneering spirit, we remain a trusted industry partner.

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Growing tradition for over 60 years

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ASB Greenworld team

Jüri Tiidermann

Jüri Tiidermann

Managing Director 

ASB Greenworld Eesti OÜ


1999 - Present

Robert Bollinger

Robert Bollinger

Chief Executive Officer

ASB Greenworld, Inc.

2008 - Present

Michael  Watcher

Michael Watcher

Chief Executive Officer

ASB Greenworld Ltd.

2011 - Present

Michaela Aurenz Maldonado

Michaela Aurenz Maldonado

Chief Executive Officer 

Helmut Aurenz GmbH & Co. KG

2008 - Present

Thomas Kramer

Thomas Kramer

Chief Operating Officer 

Helmut Aurenz GmbH & Co. KG

2012 - Present

Daniel Aurenz

Daniel Aurenz

Chief Technology Officer

Helmut Aurenz GmbH & Co. KG

2011 - Present

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Our Core-Values

Committed to Service

ASB Professional stands firm on its commitment to all-around customer care. By merging the prowess of modern technology with the personal touch of one-on-one interactions, we ensure that every client receives comprehensive attention and support. Our approach goes beyond traditional service: it's about understanding individual needs, using the best tools available, and delivering unmatched care from start to finish

Committed to Quality

At ASB Professional Substrates, our focus is consistent quality. We craft each substrate with precision to meet the high expectations of our customers. Our approach is founded on rigorous standards, innovative processes, and a commitment to offering the best growing media in the market. When customers choose ASB, they're investing in proven excellence

Committed to Sustainability

ASB Professional places sustainability at the heart of our operations. Recognizing our responsibility to the environment and future generations, we integrate eco-friendly practices at every stage of our production process. From sourcing sustainable materials to implementing energy-efficient techniques, our commitment goes beyond mere compliance. We continuously seek ways to reduce our footprint, ensuring that our products not only meet but exceed environmental standards. At ASB Professional, sustainability isn't an afterthought—it's an integral part of who we are.

 

We are a proud member of the CSPMA (Canadian Sphagnum Peat Moss Association) and work hand in hand to promote, improve and contribute to the responsible management of the peat resource and the peatlands. Please visit their website. www.peatmoss.com to learn more about how we as a industry are doing our part for the life cycle of peat and the environment

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Our Vision & Mission

At ASB Professional, our dedication to the environment shapes our actions. We're driven by a strong commitment to sustainability, prioritizing eco-friendly production methods and responsible resource management. By reducing waste, controlling emissions, and championing sustainable disposal, we aim to lessen our environmental impact and pave the way for a greener future.

Enriching Gardens, Uniting Growers: ASB Greenworld, a steadfast presence for over 60 years, is dedicated to delivering top-quality garden products for hobby gardeners and professional growers worldwide. From our beginnings with 'ASB' – Aurenz-Spezial-Blumenerde, our commitment to growth fuels our drive.

With a global footprint, we bridge the gap between those who nurture gardens as a pastime and those who cultivate them as a profession. Our legacy of innovation and sustainability ensures that whether you're a novice or an expert, ASB Greenworld is your reliable partner

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ASB Professional your growth partner

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Seed and Propagaton
High Porosity
All purpose
Organic
Peat moss
Seed & Propagation
Potting mixes
Custom mixes
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